Google has announced plans to start using artificial intelligence and big data to improve its search engine and search advertising platforms.
According to a press release, Google will deploy AI and machine learning to improve the search engine by using a combination of data mining and artificial intelligence.AI and machine intelligence are two new techniques that are gaining traction in the space, and Google is taking a shot at combining the technologies.
Google will start using AI and big datasets to improve Google’s search engine, search advertising platform, and other areas in 2018.
Google’s AI and data mining initiatives include:Search engine optimization: Google will use AI and Big data to optimize search results.
For instance, Google’s top results will now be sorted according to whether they contain the keyword “Boomerang”.AI and Big datasets: Google has also launched AI and datasets to analyze search results to identify relevant topics.
Google’s new search algorithms are also being tested for use in Google Maps.
Search advertising: Google is also looking to incorporate AI and AI-powered advertising into its advertising network.
The company is testing a pilot program to test Google’s AI ads in India.
Google said it will begin testing AI and Google Ads in India this summer.AI-powered ads in Google Search: Google’s experiment is being conducted in partnership with global ad technology company AdSense, with Google using AdSense’s data to analyse search results and predict what consumers are likely to find relevant.
AdSense data will be used to determine what people search for and what content is most likely to be relevant to them.AI algorithms will be able to identify which ads are most relevant to what consumers.
AdWords: The company is also testing AI-driven ad placement in its AdWords advertising network, which will be powered by AI.
AdWords will integrate AI with its other ad technologies to better understand consumer behavior and show ads that are more relevant to the consumer.
In the long term, Google is hoping to use AI to help improve its own advertising platforms and to help it attract more advertisers.